How to Become a Buyers Agent: A Guide for Aspiring Agents

Two women, one a buyer's agent, shaking hands in front of an apartment building, sealing a successful deal.
Written by Aife Raveche 
on 21 Nov, 2023
Are you interested in the real estate industry and also have a keen desire to help people find their dream properties?

Well, the idea of becoming a buyer’s agent may be something that is up your alley! We are about to explore the ins and outs of what it takes to be a successful buyer’s agent, including the role of a buyer’s agent, licensing, and education requirements, and the very essential skills that are required to excel.

Key Takeaways

  • Buyer’s agents provide support and guidance to their clients throughout the purchasing journey and exclusively represent the interest of the buyer in a real estate transaction.
  • Real estate licensing and relevant qualifications vary state by state, but they are necessary requirements to become a buyer’s agent, as well as strong people skills, market knowledge, negotiation power and research abilities.
  • A career in a buyers agency can be rewarding yet challenging. Requiring dedication and hard work to navigate a competitive market while helping clients achieve their goals.


Understanding the Role of a Buyer’s Agent

Three people walking in an empty room - illustrating the role of a buyers agent.
A buyer’s agent is a real estate professional who assists their clients to purchase property. Their role includes finding suitable properties and providing expert guidance throughout the whole purchase process – from finding the properties, to assessment and also to negotiation and ultimate acquisition of the properties.

The buyer’s agent industry has grown over the years, thanks to the current property market climate, increased demand for their services, and growing interest in investment properties.

Representing Buyers

A buyer’s agent works exclusively for the buyer, ensuring their best interests are met. The buyer’s agent represents the buyer in real estate transactions, evaluating potential properties, negotiating or bidding on behalf of the client, and guiding them through the sales process. This specialised focus on the buyer’s side of the transaction sets them apart from sales agents, who are obviously representing the vendor or seller.

Property Search and Evaluation

When assisting clients in finding the perfect property, buyer’s agents must evaluate properties based on the clients’ needs, budget, and potential capital growth. This involves researching the local market, inspecting the properties, and assessing them against the client’s specified criteria.

Their expertise in property transactions, search, and evaluation helps clients make well-informed decisions when purchasing a home or investment property.


Licensing and Education Requirements

a licensed buyers agent, presents a contract to a client
In order to become a licensed buyers agent, there are several steps that need to be taken (and this is state-by-state dependent). There are requirements for work experience and other relevant credentials in order to be able to operate as a stand-alone buyers agent and hold a valid licence to operate without needing to operate under someone else’s license.

Securing a valid real estate licence, or a real estate agent’s licence, is a fundamental step to becoming a buyer’s agent.

Depending on the state you live and work in; additional tertiary or TAFE qualifications and relevant work experience could also be required. As licensing regulations differ from state to state, researching the specific rules in your state is extremely important.


Developing Essential Skills for Success

A family with a really good buyers agent in a living room.
A really good buyer’s agent is characterised by their strong interpersonal skills, grasp of human psychology, and comprehensive knowledge of the real estate market. These capabilities allow them to effectively advocate for their clients, understand their needs, and navigate the real estate landscape. Furthermore, these skills are instrumental in fostering relationships with other agents, brokers, and possible clients.

People Skills and Psychology

Building rapport with clients and negotiating deals are essential skills for buyer’s agents. Understanding human behaviour and motivations allows them to better serve their clients and facilitate successful transactions.

Moreover, strong communication skills enable buyer’s agents to clearly convey information and provide valuable advice to clients.

Market Knowledge and Research

Staying informed about market trends and conducting thorough research helps buyer’s agents provide valuable advice to clients. Knowledge of the local real estate market, insight into the neighbourhood, and accurate estimations of property values are crucial for guiding clients through the sales process and ensuring they make well-informed decisions.


Gaining Professional Experience

Buyers agents mentorship group discussing around table.
Acquiring professional experience is imperative for prospective buyer’s agents, as it facilitates the development of essential skills and the establishment of a robust industry foundation. This can be achieved by starting in the industry with entry-level real estate roles and finding or seeking mentorship from seasoned professionals to get as much on-the-ground property industry knowledge as possible.

Entry-Level Positions

Entry-level real estate jobs, such as real estate assistant, admin roles or just doing odd-jobs within an established agency will provide you with valuable experience and networking opportunities to eventually become a buyer’s agent. These positions can help individuals gain insight into the industry, learn best practices, and build relationships with other professionals.

Mentorship and Networking

Mentorship from experienced buyer’s agents can help accelerate career growth and provide valuable guidance on best practices and industry insights.

Connecting with professionals through networking events and industry associations can also lead to potential job opportunities and partnerships in the future.


Choosing the Right Training Provider

A man presenting to a group of people during buyers agent training.
Selecting an appropriate training provider is critical for acquiring a real estate licence and honing essential skills. There are numerous options available, including Real Estate Institutes, online courses, and private institutions. Evaluating the training quality, provider’s reputation, and potential employer concerns is a key part of this selection process.


Launching Your Career as a Buyer’s Agent

A group of buyers agent collaborating at a table in an office
After securing your real estate license and developing the requisite skills and knowledge, you’re ready to kickstart your career as a buyer’s agent. This could mean joining an established and existing firm or establishing your own buyer’s agency, each presenting unique opportunities and challenges.

Joining an Established Firm

Working with a reputable firm can provide support and resources for new buyer’s agents. Established agencies can offer:

  • Access to a broader network of buyers and sellers
  • Access to promotional materials
  • Training and other resources to help you establish yourself in the industry

Starting Your Own Buyers Agency

Starting your own buyer’s agency, like Raveche Property, requires a strong network, market knowledge, and dedication to client success. As the founder and managing director of your own agency, you’ll have the opportunity to create a unique brand and offer personalised services to your clients.

This option allows for greater control over your business and the potential for higher earnings, but also comes with increased responsibility and risk.


The Rewards and Challenges of a Buyer’s Agent Career

buyers agent in a business suit and holds a clipboard
Pursuing a career as a buyer’s agent offers a blend of rewards and challenges for aspiring buyer agents. The chance to assist clients in achieving their property goals and steering through a competitive market can bring immense satisfaction. However, it demands dedication, adaptability, flexibility, and a strong work ethic.

Helping Clients Achieve Their Goals

Buyer’s agents can make a significant impact on clients’ lives by finding the perfect property and securing a great deal for them (we love a deal!). The satisfaction of identifying a property that meets the needs of the client and successfully securing it is one of the most rewarding aspects of the job for buyer’s agents.

Navigating a Competitive Market

The competitive nature of the real estate market requires real estate agents to stay informed, adapt to changes, and maintain a strong work ethic. Developing a deep understanding of the local market, leveraging technology to uncover potential opportunities, and building strong relationships with other professionals in the industry are all essential components of success in this challenging field.


Becoming a successful buyer’s agent requires a combination of education, licensing, essential skills, professional experience, and a dedication to your client’s success.

By navigating the challenges of a competitive market and providing exceptional service to clients, you can build a rewarding and fulfilling career in the real estate industry.

Are you ready to embark on this exciting journey? Book a free consultation with us today!

Frequently Asked Questions

How do I become a Buyers Agent in Australia?

To become a Buyers Agent in Australia, you should have at least one year of working experience in real estate and have completed an Agent’s Representative Course, usually a TAFE qualification done over 5 days.

Is Buyers Agent a good career?

Becoming a real estate professional, such as a buyer agent or advocate, can be an extremely rewarding and lucrative career change. With competitive earning potential, it is definitely worth considering.

What is the main role of a buyer's agent?

A buyer’s agent is an invaluable resource for buyers, providing assistance in locating suitable properties and guidance throughout the purchasing process. Buyer’s agents also assist in asset selection and ensure you avoid ‘buying a lemon’. Our role is to mitigate as many risks for our clients as possible in the purchase process.

About the Author

Director & Officer in Effective Control – Vendor and Buyer Advocate Meet Aífe Raveche, your local Buyer and Vendor Advocate and the Director of Raveche Property. With more than a decade of experience in the real estate game, Aífe’s got the inside scoop on everything from property law to managing, selling, and even auctioneering property in both Queensland and Victoria. She’s not just about suits and contracts, Aífe is also the voice behind “The Property Files” podcast, where she sits down with other allied industry professionals and dishes out real estate wisdom with a side of humour and relatability. Aífe’s main mantra in business and in life is that everyone should have access to good and reliable information when it comes to property - she assists those around her to navigate through the often deliberately confusing landscape that is negotiation, asset selection and real estate.
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